It starts with you. We get to know you, your company and what you’re building towards. Your ambitions, values and ideas become the foundation for everything that follows.
Look like the company you're building.
Level Zero raised $6.9m, the largest pre‑seed by a European female‑led company.Longson Studio designs brand identities for startups and scale-ups in London and New York. The brand you raise on, hire on and sell on, built by senior designers at the pace your company is moving.
Three distinct products.
Launch Kit™A brand done properly, once. A complete identity and the guidelines your team builds from, so the next hire + customer see the company you run now.
Rebrand Kit™Your brand, ready for what's next. Keep what your customers already value and refine the rest. Strategy, identity and guidelines for an established business's next chapter.
Raise Kit™The brand you raise on. Look like the company you're asking them to fund. Identity, deck and landing page, built around the date of your raise.
Built for founders.By founders.
Alex built and exited his first multimillion-pound company before turning 25. Today, we bring that same commercial understanding to every brand we create.
Two people sitting against a ribbed dark wall under a pale sky
One clear process, built around your company.
Strategy before design. Our strategists turn your story into a clear creative brief. We examine your positioning, name and competitors, building a brand playbook before a single pixel is designed.
Room to experiment. We explore references, challenge assumptions and test creative directions together. Playful, collaborative sessions help us discover what makes your company unmistakably yours.
Designed with conviction. Our senior designers move quickly from direction to execution. We don’t produce endless options for the sake of choice. We refine the strongest ideas until everything clicks.
Yours from day one. Every asset, guideline and decision is handed over in a system your team can actually use. We walk you through it, so you’re ready to build consistently from day one.
Here for what comes next. For six months, we’re still part of your team. With a dedicated success manager and 24/7 access to our designers on WhatsApp, expert guidance is always within reach.
Success Stories
Women’s Health + BiotechnologyLevel Zero 
Food + BeverageMasa Chips 
Transport + MobilityEmber
Compare Kits
Launch Kit™
For new brands with a proven model and no round to raise.
- Full Brand IdentityName check, logo, colours, type and guidelines.
- Pitch DeckNot included
- WebsiteNot included
- 4 weeksFull delivery
- Studio TeamStrategy and design, working together.
- 24/7 SupportDedicated Success Manager on WhatsApp.
Rebrand Kit™
For established businesses ready for their next chapter.
- Full Brand RefreshStrategy, positioning, refined identity, photo + video direction and guidelines.
- Pitch DeckOptional add-on
- WebsiteOptional add-on
- 4 weeksFull delivery
- Senior TeamStrategy and design, working together.
- 6 Months SupportDedicated Success Manager on WhatsApp.
Raise Kit™
For founders with a round in the next 3 months.
- Full Brand IdentityName check, logo, colours, type and guidelines.
- Custom Pitch DeckInvestor narrative and design.
- Live Landing PageInvestor-ready website.
- 2–4 weeksFull delivery aligned with your raise.
- Senior TeamExperienced strategists and designers.
- 24/7 SupportDedicated Success Manager on WhatsApp.
Everything youneed to know.
Straight answers to the questions we’re asked most often.
Launch Kit™ is for new brands with a proven model and no round to raise. Rebrand Kit™ is for established businesses ready for their next chapter. Raise Kit™ is for founders with a round in the next three months. Not sure? Book a call and we’ll recommend one.
Strategy, a complete visual identity and the live guidelines your team builds from, made by our team, with a dedicated success manager on WhatsApp throughout.
Launch Kit™ and Rebrand Kit™ take four weeks. Raise Kit™ takes two to four, planned around the date of your raise.
The logo is the last thing we make. Before it there is the strategy work and the written brief. After it there is the system your own designer builds the next deck from.
A short onboarding, a few working sessions, timely feedback at each milestone, and access to the people who know the business best.
Launch Kit™ can be spread, Rebrand Kit™ can be paid over three monthly payments with a 10% surcharge, and Raise Kit™ payment can be negotiated around your raise. All prices exclude VAT where applicable.
Book a free introduction and we’ll agree a start date. Kick-off can be in as little as two days, subject to studio availability.
Yes. The final approved assets are transferred to you on completion, as set out in the agreement we both sign before work begins.
Ready to buildyour brand?
Book a free introduction to our team. We’ll recommend the right kit for where your business is, and how quickly we can begin.
Book a consultation
Kick off inas fast as 2 days
- 30 minutesFocused conversation
- With our founding teamStrategy and creative
- Tailored to your business.Clear next steps
